The European Week for Waste Reduction (EWWR) is the biggest campaign to raise awareness about waste prevention in Europe. Driven by local and regional public authorities, it brings together all sorts of actors — citizens, schools, businesses, NGOs, associations — who organise activities to raise awareness about waste reduction. The EWWR is held in November, normally the penultimate or last week of the month, and what makes it special are the efforts and passion invested by the thousands of volunteers who spread the word about sustainable consumption and circular economy in their communities.
The actions carried out under the EWWR address the 3Rs: Reducing waste, Reusing products, Recycling materials — in this order. These are the main Rs (though there are many others) to have in mind when re-evaluating consumption habits. The main objectives of the EWWR are to raise awareness about waste reduction, product reuse and material recycling strategies, and related European Union and Member States policies; to highlight the work accomplished by EWWR participants; to mobilise and encourage European citizens to concentrate on four key action themes and to reinforce EWWR stakeholders’ capacities by providing them with targeted communication tools and training.